Lead Generation

Full Funnel Revenue, Not Vanity Metrics

Most lead gen fails because it’s disconnected from how revenue is actually created. I develop and manage your lead generation as the front end of a revenue system, so pipeline converts, not just fills.

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Trusted by Growth Focused Business Leaders

The Core Problem

Most agencies generate leads separately from the sales process, conversions, and real buyer behavior. This leads to...

Vanity Metrics

Agencies that report on impressions and clicks, but can’t explain what’s actually driving revenue. Vanity metrics create the illusion of progress, while real performance remains unclear. Over time, that lack of visibility makes it harder to make confident decisions or scale with control.

Unreliable Growth

Growth often stalls not because demand disappears, but because there’s no clear signal of what’s actually working. When performance isn’t directly tied to outcomes, scaling starts to feel like a risk rather than a decision. Without that clarity, momentum slows and confidence never fully builds.

Disconnected Revenue

When there’s no clear line between ad performance and actual outcomes. Campaigns may look active on the surface, but without tying spend to revenue, it’s difficult to see what’s driving growth. That gap creates uncertainty, and decisions lose their grounding in what actually works.

When lead generation isn’t connected to revenue, volume becomes noise and optimization becomes impossible to achieve

My Proven Solution

How I consistently design systems that support revenue and scale.

1. Meta Ads Audit

2. Offer & Funnel

3. Campaign Creation

4. Attribution & CAPI

5. Reporting & Testing

Meta Ads Audit

A detailed Meta Ads audit is designed to clarify how your account actually functions and why performance feels inconsistent as spend or complexity increases.

The audit then extends beyond Meta into the funnel itself. Landing pages, lead capture, qualification, and handoffs are reviewed to identify where the signal is lost after the click.

The outcome is a clear diagnosis of structural gaps and leverage points so decisions can be made intentionally, and scale becomes predictable rather than reactive.

Offer & Funnel

This step focuses on aligning demand with intent before introducing scale. This work clarifies what is being promised, who it is for, and how that promise is experienced as a prospect moves through the funnel.

The funnel is designed end-to-end from entry point through qualification and handoff to ensure that leads arriving from paid media are relevant, expected, and actionable.

The outcome is a funnel that intentionally filters demand.

Campaign Creation

This process of translating funnel structure into a scalable Meta Ads framework. Campaign objectives, audience groupings, and budget allocation are designed to support learning, stability, and clear performance signals.

Rather than launching ads in isolation, campaigns are built to reflect funnel stages and decision logic—so performance can be understood and adjusted.

The outcome is a campaign structure that supports consistent optimization.

Attribution & CAPI

Attribution is designed to clarify how paid activity connects to revenue, not just how clicks are counted. This phase focuses on defining meaningful conversion events and ensuring signals are passed cleanly between platforms using both browser-based tracking and Conversions API.

Tracking is reviewed across Meta, the website, and the CRM to identify gaps and duplication as volume increases.

The outcome is an attribution system that delivers reliable performance signals, supports confident investment decisions.

Reporting & Testing

Reporting is structured to support decisions, not overwhelm with metrics. Performance data is organized by funnel stages and outcomes, so teams can see what is compounding and what is stalling.

Instead of static dashboards, reporting emphasizes visibility into lead quality, progression, and revenue contribution as leads progress deeper into the sales funnel.

The outcome is a reporting system that reduces noise, aligns stakeholders, and clearly uncovers opportunities for improvement and optimization.

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Expert Strategy & Execution

Demand comes in, but the system isn’t converting it to attributable revenue.

Delayed Initial Contact

When new leads sit untouched, trust erodes before a conversation even begins.

Slow Estimates

What feels like a small operational delay becomes a structural constraint that limits revenue capacity at scale.

Inconsistent Sales Follow-Up

As the team grows, revenue becomes uneven, and forecasting turns unreliable without defined sales processes.

Poor Job Handoff

At scale, small communication gaps compound into rework, margin erosion, and client dissatisfaction.

When Growth Stops Breaking

Real stories from leaders who replaced fragmented systems with revenue they can trust.

Jared has an amazing talent to understand the big picture and to help people align around common goals. He is responsive, thorough, clear and thoughtful in his interactions with all team members. With our project he had an uncanny ability to understand a complex situation in a short time so that we could all talk about solutions. I would absolutely and wholeheartedly recommend and endorse Jared.

Jennie Warner

Student Services Manager

Jared was simply amazing. He is smart, talented, and was fully capable of bringing our project to fruition. We initially hired Jared after the first person we brought on for the job was unable to complete it. Jared seamlessly took over the project and delivered an end result that exceeded our expectations. He remained readily available for small changes after the main project was completed, right up until we were ready to sign off on a successful completion. I would highly recommend Jared and believe he would be an asset to any company or individual he works with.

Matthew Brownstein

Executive Director

Matix Flows marketing insight and automation support have saved me countless hours. I highly recommend them as a partner or marketing consultant.

Forrest Adsit

Founder

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Experince Growing Businesses

My experience with industry-leading tools helps your business automate, market, and grow.

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Frequently Asked Questions

If you have any other questions, get in touch.

What is the Meta Conversions API?

The Meta Conversions API is a tool I implement to bridge attribution gaps caused by privacy changes. It gives Meta deeper visibility into your sales funnel, which helps improve conversion tracking and optimize ad performance.

Do you address attribution issues?

Attribution gaps can happen when UTM parameters are missing, users navigate in ways that lose tracking, or the CRM isn’t fully integrated. I conduct audits and set up standardized tracking protocols to minimize these discrepancies.

Can you guarantee 100% attribution accuracy?

While I strive to maximize attribution accuracy, some variance is inevitable due to user behavior and technical limitations. My goal is to significantly improve your current attribution rates.

What makes your approach different?

I focus on building scalable systems, integrating data for full-funnel visibility, and aligning my strategies with your revenue goals—not just generating leads.