Most Meta campaigns are optimized for the wrong moment. They're built to find people who fill out a form, because that's the last thing Meta can see. What happens next (the qualified call, the booked appointment, the closed sale) lives in your CRM and other tools, out of the platform's view. So the algorithm keeps finding more form-fillers, whether or not they ever become customers.

This isn't a campaign problem. It's a visibility problem. As your business grows, the gap between what Meta measures and what actually drives revenue gets wider, and the cost of that gap grows with it.

This workshop closes that gap. Working live with me, you'll connect your real customer journey to Meta through the Conversions API, using Zapier to carry the right signals from your systems back to the platform.

What we'll work through together

We start with strategy, not software. You'll map your client journey from first click to closed deal and identify which events actually reflect progress toward revenue. From there, we'll decide which events to send to Meta, what customer data to include, and how each one should be structured.

Then we build. You'll set up the Zapier automations that send those events through the Conversions API, connected to the tools your business already uses.

Next, we validate. You'll test your events in Meta's Events Manager, confirm they're received and matched correctly, and learn how to monitor the setup so issues surface early rather than months later in your reporting.

Finally, we look ahead. Once Meta is receiving reliable deeper-funnel signals, you'll understand how and when to shift campaign objectives toward the outcomes that matter, so the algorithm starts optimizing for customers instead of contacts.

Why a live format

Every business has its own tools, lead flow, and definition of a good customer. A recorded tutorial can't account for that. In this workshop, you'll build alongside me, ask questions as they come up, and get guidance specific to your setup while you're working on it, not after something has already broken.

What you'll leave with

You'll leave with a clear map of your client journey and the events that matter within it, working CAPI automations built in Zapier, and a validation process you can repeat. Just as important, you'll understand Zapier well enough as a platform to maintain and extend what you've built as your business evolves.

Is this workshop for you?

If your Meta campaigns are generating activity but you can't confidently connect that activity to revenue, this workshop gives you a structured way to fix it, with support from start to finish.