Course Content

Lesson 1: Meta Conversions API Foundations
4 Topics
Topic 1.1: Why Meta tracking broke (iOS 14+, signal loss, attribution gaps)
Topic 1.2: Pixel vs Conversions API (browser vs server)
Topic 1.3: Where Zapier fits in the stack (no-code middleware)
Topic 1.4: Architecture overview (Pixel, CAPI, Events Manager, CRM/forms/data sources)
Lesson 2: Planning Your CAPI Implementation
7 Topics
Topic 2.1: Pick your core events (Lead, Purchase, and any custom events)
Topic 2.2: Map your data sources (forms, CRM, checkout tools)
Topic 2.3: Event naming conventions (consistency rules that prevent chaos)
Topic 2.4: What data Meta needs (email, phone, external_id, etc.)
Topic 2.5: Hashing and normalization (what matters, what Zapier handles)
Topic 2.6: Deduplication concept (Pixel + CAPI without double-counting)
Topic 2.7: Exercise: Map your funnel, events, and fields (download + example)
Lesson 3: Meta Setup (Events Manager & Access)
5 Topics
Topic 3.1: Navigate Events Manager (what tabs matter, what to ignore)
Topic 3.2: Create or verify your Pixel (and confirm you’re in the right account)
Topic 3.3: Event Match Quality (EMQ) explained (what improves it) Suggested: 8 to 12 min
Topic 3.4: Aggregated Event Measurement basics (prioritization that affects results)
Topic 3.5: Common mistakes (wrong pixel, permissions, misreading Test Events)
Lesson 4: Zapier Fundamentals for CAPI
5 Topics
Topic 4.1: How Zapier works (trigger, actions, data flow, task runs)
Topic 4.2: Webhooks vs native integrations (what to choose and why)
Topic 4.3: Data formatting basics (dates, JSON, text cleanup, fallbacks)
Topic 4.4: Filters and Paths (keeping events clean and preventing junk signals)
Topic 4.5: Delays, retries, and reliability (how to avoid silent failures)
Lesson 5: Building Your First CAPI Integration (End-to-End)
7 Topics
Topic 5.1: Choose your first integration (Lead event from a real source)
Topic 5.2: Configure the trigger (form submission or CRM entry)
Topic 5.3: Format user data (email/phone, optional IP and user agent)
Topic 5.4: Build the webhook action (Meta CAPI endpoint + headers)
Topic 5.5: Construct the payload (event_name, event_time, user_data, custom_data)
Topic 5.6: Send Test Events and confirm receipt
Topic 5.7: Validate in Events Manager (diagnostics, match quality, next steps)
Lesson 6: Deduplication & Signal Quality
3 Topics
Topic 6.1: How deduplication actually works (event_id in plain English)
Topic 6.2: Align Pixel + CAPI events (what must match)
Topic 6.3: Improve EMQ with better identifiers (what moves the needle)